“When profit is seen in matters put before the people, even though there may be a loss concealed beneath them, or when something seems courageous, even though the ruination of the republic may be concealed beneath it, it will always be easy to persuade the crowd to follow, and thus, it will always be difficult to persuade them to accept those decisions that appear to involve either cowardice or loss, even though salvation and profit may be concealed beneath them.” - Machiavelli [Discourses, I.53]


